Jacqueline Ball’s Servant Leadership Journey: From Startup Struggles To Digital Marketing Success

From an office assistant to HR Director in New York, Jacqueline Ball found her passion in launching her own company. Collaborating with like-minded freelancers, Sozoe Creative was born, specializing in Pinterest marketing and social media across multiple platforms. Jacqueline Ball, the founder of Sozoe Creative, has achieved remarkable success in the digital marketing industry by embracing a servant leadership approach. This article explores Ball’s inspiring journey and how her leadership philosophy played a pivotal role in the agency’s growth. 

The Beginning of Sozoe 

Sozoe, a digital marketing agency specializing in social media platforms, was established by Jacqueline Ball with a group of freelancers. “We had worked on a project together for a client. We realized we enjoyed working together and decided to launch a company.” Despite initial challenges, the company focused on building a strong foundation by working with smaller clients and capitalizing on Pinterest’s unique advantages for retailers and service-based companies.

 

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